La Chaise Française Visual Redesign
WEB DEVELOPMENT | UI DESIGN
As part of a personal design challenge, the goal of this project was to redesign the website of La Chaise Française, a brand whose identity and products I already appreciated.
Rather than creating a new concept from scratch, the objective was to reinterpret the existing website through a new visual approach. The challenge was to experiment with different aesthetics, layouts, and visual storytelling while keeping the spirit of the brand.
This redesign explores how a familiar digital experience can be transformed through typography, composition, and modern web design trends.
Implementation of
the Project
The project started with an analysis of the existing website in order to understand its strengths, visual identity, and user experience.
Based on this research, I developed a new visual direction focusing on a more immersive and contemporary aesthetic. The redesign allowed me to explore new visual experiments, including alternative layouts, refined typography, and a more editorial approach to presenting the products.
My work focused on translating this creative vision into a functional interface, combining design exploration with front-end implementation.
