Communication of IUT Vélizy
GRAPHIC DESIGN • UX/UI DESIGN
The project to revamp the communication plan for the IUT de Vélizy arose from the necessity to establish a clearer and more structured internal communication system.
Through in-depth studies, it became evident that information needed to be disseminated in an organized manner, primarily through the communication department.
The chosen communication channels include social media, the website, newsletters, flyers, and posters.
The primary goal is to ensure that all students and staff members are well-informed and actively follow these channels to optimize the transfer of information.
Powerful interactive
prototypes
The internal communication strategy specifically targets the Vélizy site. The plan includes regular meetings within the communication department to assess and decide on the themes to be addressed.
A structured editorial calendar is created during these meetings to ensure consistent communication.
Online platforms, especially social media, are extensively utilized to reach a broad audience and address various aspects of student life.
Offline efforts are also made through posters, flyers, QR codes, and a weekly newsletter for the Vélizy site.
The project also incorporates the creation of a cohesive visual identity with precise graphic design guidelines and a new logo.
Implementation of an informative website, active use of social media, an email marketing strategy, specific calendar planning, and the allocation of adequate resources are key elements in executing the communication plan.
