Communication of IUT Vélizy
GRAPHIC DESIGN • UX/UI DESIGN
This project focused on redesigning and restructuring the internal communication strategy of the IUT de Vélizy in order to improve the circulation of information between the institution, students, and staff members.
The objective was to create a clearer, more cohesive, and more accessible communication ecosystem by combining digital platforms, visual identity, and editorial organization.
The project explored how design and communication strategy can work together to strengthen engagement, improve information accessibility, and create a more consistent institutional identity.
Project
Approach
The project started with research and analysis of the existing communication system in order to identify its limitations and areas for improvement.
Based on this analysis, a new communication strategy was developed around: structured editorial planning, centralized communication management, cohesive visual identity and multi-platform content distribution.
The communication ecosystem included social media, website communication, newsletters, posters, flyers and QR code integration.
Regular communication planning and editorial organization were also introduced to ensure consistency and clarity across all channels.
Project
Outcome
The project resulted in a more structured and visually cohesive communication system designed to improve information accessibility and audience engagement.
By combining editorial organization, visual consistency, and digital communication channels, the new strategy creates a more efficient and modern communication experience for students and staff members.